The Web / Who's Who / Alicia Keyes
Dossier · Who's Who
Alicia Keyes
Founder & CEO of Apaluma (AI/gov-data firm); member of BorderPlex Digital Assets' leadership team, the developer behind Project Jupiter; NM Economic Development Secretary 2019–2023
verification: confirmed
Ex-Disney; NM EDD Sec Jan 2019-Jul 2023; founded Apaluma Jul 2024; BorderPlex advisor + WATR lobbyist. Apaluma holds ~$1.4M-$3.2M no-bid NMED contracts (sources vary) for 'Project Velocity' ingesting the bureaus that regulate Jupiter (/)
Businesses
Apaluma (founder and CEO, AI/government-data company holding no-bid NMED contract work)
Conflicts of interest · 1
Flagged entanglements involving this party. Characterization on disclosed facts — see the full ledger and each party’s right of reply.
Relationships · 5
In the Watch · 1
documentGovernmental Conduct Act §10-16-8(D) — the cooling-off rule
Sources · 5
governmentOffice of the Governor — announcement of Economic Development Secretary Alicia J. Keyes's departure (tenure Jan 2019 – Jul 13, 2023) ↗newsHeath Haussamen — Project Jupiter analysis naming Keyes on BorderPlex Digital's leadership team alongside Lanham Napier and George P. Bush ↗newsThe CANDLE — Keyes's Apaluma added to NMED Speridian contract via $499,990 no-bid amendment (Project Velocity, May 2025) ↗newsThe CANDLE — Keyes and Apaluma added to a second NMED contract valued at $977,354, directed by Secretary Kenney without competitive bidding ↗newsEl Paso News — Project Jupiter's El Paso connection; lists Keyes on BorderPlex Digital Assets' leadership webpage ↗
Contact us about this entry
Corrections, updates, and disputes are taken seriously and logged. If you are the subject of this page, this is your standing right of reply.
Send via your mail app ↗Opens your email client addressed to projectjupiterwatch@protonmail.com. Nothing is transmitted until you press send there. Responses from those named in the Watch are published verbatim.