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The Web / Who's Who / Alicia Keyes

Dossier · Who's Who

Alicia Keyes

Founder & CEO of Apaluma (AI/gov-data firm); member of BorderPlex Digital Assets' leadership team, the developer behind Project Jupiter; NM Economic Development Secretary 2019–2023

verification: confirmed

The governor's former economic development secretary (2019–2023), now founder-CEO of Apaluma — the AI company her old cabinet colleague's agency wrote into contracts without a bid, whose product ingested NMED's entire archive, and which raised $5.55M the week the Jupiter permit ruling was due. The lead investor's pitch was her government career itself.

Businesses

Apaluma (founder and CEO, AI/government-data company holding no-bid NMED contract work)

Conflicts of interest · 1

Revolving door — Alicia Keyes

Flagged entanglements involving this party. Characterization on disclosed facts — see the full ledger and each party’s right of reply.

Relationships · 5

Contact atBorderPlex Digital Assets FoundedApaluma Appointed byMichelle Lujan Grisham Former secretary ofNM Economic Development Dept (NMEDD)Lobbyist forWATR Alliance

In the Watch · 3

documentGovernmental Conduct Act §10-16-8(D) — the cooling-off rule

eventApaluma closes a $5.55M seed round — announced the week the decision was due

eventThe Apaluma promo video — Kenney stars, then it vanishes

Sources · 6

governmentOffice of the Governor — announcement of Economic Development Secretary Alicia J. Keyes's departure (tenure Jan 2019 – Jul 13, 2023) ↗newsHeath Haussamen — Project Jupiter analysis naming Keyes on BorderPlex Digital's leadership team alongside Lanham Napier and George P. Bush ↗newsThe CANDLE — Keyes's Apaluma added to NMED Speridian contract via $499,990 no-bid amendment (Project Velocity, May 2025) ↗newsThe CANDLE — Keyes and Apaluma added to a second NMED contract valued at $977,354, directed by Secretary Kenney without competitive bidding ↗newsEl Paso News — Project Jupiter's El Paso connection; lists Keyes on BorderPlex Digital Assets' leadership webpage ↗primary-sourcePR Newswire — Apaluma $5.55M seed ↗

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