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Part of Project Jupiter Watch — the public record of the $165B data-center deal in Doña Ana County, NM. New here? Start with the Film →

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Dossier · Organization

Apaluma

verification: confirmed

The AI company at the center of the influence map: founded by ex-EDD Secretary Alicia Keyes, written into ~$1.48M of NMED work without a bid at Secretary Kenney's direction, ingesting — by its own description — every public document NMED has ever filed, promoted in an official-looking video that later vanished, seeded with $5.55M the week the Jupiter ruling was due, with the state's own investment fund 'probably' holding indirect exposure.

Conflicts of interest · 1

Revolving door — Alicia Keyes

Flagged entanglements involving this party. Characterization on disclosed facts — see the full ledger and each party’s right of reply.

Relationships · 7

Founded byAlicia KeyesContractor toNM Environment Department (NMED)Retains as lobbyistJennifer BradfuteLobbied for byBradfute Sayer Consulting & Legal ServicesContracted viaSperidian TechnologiesRetains as lobbyistMatthias SayerTop manager of (of them)Tilan Ukwatta

Claims involving them · 2

The state's own investment fund likely holds indirect exposure to Apaluma
Apaluma received ~$213k in state job-training grants from the agency Keyes once led

In the Watch · 3

eventApaluma awarded ~$1.4M no-bid NMED contracts
eventApaluma closes a $5.55M seed round — announced the week the decision was due
eventThe Apaluma promo video — Kenney stars, then it vanishes

Sources · 4

newsThe Candle — no-bid deal emails ↗newsThe Candle — second contract ↗newsThe Candle — SIC exposure ↗primary-sourcePR Newswire — $5.55M seed (FAQ: 'every public document') ↗
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The Watch stands.

The decision was due July 21. Instead: a public hearing — first set for October, then moved up to September 14 at the applicant’s request — and a ruling due by November 23. A $165B question for one desert county, on a schedule that keeps moving. The clock above always shows the next date that matters. Until the ruling, and after, this is the public watch on how it’s being made.

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