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Part of Project Jupiter Watch — the public record of the $165B data-center deal in Doña Ana County, NM. New here? Start with the Film →

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Dossier · Organization

Apaluma

verification: confirmed

An AI company founded by former Economic Development Secretary Alicia Keyes that holds no-bid contracts with NMED, the agency deciding the campus's air permit.

Conflicts of interest · 1

Flagged entanglements involving this party. Characterization on disclosed facts — see the full ledger and each party’s right of reply.

At a glance

Kind
Company
Jurisdiction
Private sector (no public jurisdiction)
Verification
confirmed — Two independent accounts agree
In the record
4 sources · 7 connections · 0 dated entries
Record id
PJO64

Key facts

  • 2024-07Founded by Alicia Keyes in July 2024.
  • Written into about $1.48 million of NMED work without a bid, through Speridian Technologies, at Secretary James Kenney's direction, The Candle reported.[1],[2]
  • Is building NMED's AI document system covering more than 20 million pages, and describes ingesting every public document NMED has filed.[4]
  • Announced a $5.55 million seed round the week the Jupiter ruling was due.[4]
  • The state's own investment fund “probably” holds indirect exposure to the company, The Candle reported.[3]
  • Received about $213,000 in state job-training grants from the agency Keyes once led.

The record

The AI company at the center of the influence map: founded by ex-EDD Secretary Alicia Keyes, written into ~$1.48M of NMED work without a bid at Secretary Kenney's direction, ingesting — by its own description — every public document NMED has ever filed, promoted in an official-looking video that later vanished, seeded with $5.55M the week the Jupiter ruling was due, with the state's own investment fund 'probably' holding indirect exposure.

Relationships · 7

Claims involving them · 2

The state's own investment fund likely holds indirect exposure to Apalumacaveated
Apaluma received ~$213k in state job-training grants from the agency Keyes once ledcaveated

In the Watch · 3

eventApaluma awarded ~$1.48M no-bid NMED contracts
eventApaluma closes a $5.55M seed round — announced the week the decision was due
eventThe Apaluma promo video — Kenney stars, then it vanishes

Sources · 4

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The Watch stands.

The decision was due July 21. Instead: a public hearing — first set for October, then moved up to September 14 at the applicant’s request — and a ruling due by November 23. A $165B question for one desert county, on a schedule that keeps moving. The clock above always shows the next date that matters. Until the ruling, and after, this is the public watch on how it’s being made.