Part of Project Jupiter Watch — the public record of the $165B data-center deal in Doña Ana County, NM. New here? Start with the Film →
Dossier · Organization
Xomad
A California influencer-marketing firm that recruited New Mexico creators for a paid Project Jupiter campaign in the two weeks before the air-permit comment period closed.
At a glance
- Kind
- Company
- Jurisdiction
- Private sector (no public jurisdiction)
- Verification
- confirmed — Two independent accounts agree
- In the record
- 1 sources · 0 connections · 1 dated entries
- Record id
- PJO123
Key facts
- 2026-06-17Recruited New Mexico social-media creators for a paid Project Jupiter campaign from June 17 to 30, 2026.[1]
- The campaign's stated goals included helping 'increase positive comments'; it ended days before the July 6 comment deadline.
- Also ran the state Health Care Authority's 'Renew NM' Medicaid campaign; the Authority says it knew nothing about the Project Jupiter work.[1]
The record
The marketing firm that ran a paid influencer campaign for the project in the two weeks before the comment period closed — the same firm the state had hired for its Medicaid outreach. The Health Care Authority says it knew nothing about the Jupiter work.
In the timeline · 1
Dated entries in the record that involve this party. Appearing here is not an allegation — it means the graph draws an edge from this dossier to that event.
Sources · 1
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